Commutifi: Setting a New Standard for Commuter Scoring

 Rich Schmelzer, CEO
How much does the daily commute cost the working population in the US? According to ADP reports about 139 million American commute to work every day, and 87 percent of them drive in single occupancy vehicles (SOV), emitting 1.9 billion of tons into the atmosphere. While nearly every employee and constituent deal with commuting, very little is done to alleviate the time, cost, and environmental burden of commuting. From the employer perspective, commuting affects the wellbeing and productivity of employees. Added to that, ADP reports that commuting is the 4th reason for voluntary employee turnover, and studies have shown that a 20 minute reduction in commute time is equal to a 19 percent pay raise. From the municipality standpoint, billions are being invested into transportation without a way to measure return and impact.

Research suggests there are far more nuanced problems pertaining to the broader impacts of the commutes that commuters tend to overlook, turning a blind eye to the benefits of available alternatives. While cheaper and faster alternatives to driving have been found deficient in addressing such problems, a solution that can be comprehensively applied to improve personal mobility choice did not materialize. In essence, a profound understanding of how commuters drive transportation-related decisions, grounded in Behavioral Economics (BE), can significantly improve commuting for enterprises, commercial real-estate and municipalities. Colorado-based Commutifi has found the missing piece of this puzzle.

Setting a new paradigm in the mobility transformation while driving the success of future mobility programs, Commutifi has devised a scoring system, Commuter Score, an open mobility platform to quantify all commuting routes based on cost, time and carbon efficiency. “Our Commuter Scoring assists large enterprises, cities and building owners alike to baseline and solve the commuting and traffic issues,” begins Rich Schmelzer, CEO of Commutifi, “We aim to educate people about how to utilize the new mobility, thereby improving their current situation.”

In an attempt to stay ahead of the competitive curve, most enterprises focus on employee safety both inside and outside the workplace, which calls for a sustainable commuting system. However, negligence in the maintenance of employee records affects the Commuter Score, in the long run, resulting in huge financial losses. Commutifi intervenes in the scenario by assessing the Commuter Score of the companies and addressing the traffic issues. Equipped with a comprehensive dashboard, the Commutifi platform allows users to visualize Commuter Scores. Besides, the platform offers commuting plans with an aim to provide flexible mobility alternatives. The best part: users are entitled to personalized incentives based on the score.

Identically, building owners confront complaints from tenants regarding commuting problems. With Commutifi, building owners are capable of referring tenants to a link where the platform furnishes a Commuter Score after the tenants answer a brief questionnaire.

Our Commuter Scoring assists large enterprises, cities and building owners alike to baseline and solve the commuting and traffic issues

Based on this score, customized mobility plans are strategized for buildings. Assuring flexibility, commuters can choose and subscribe directly from an array of plans offered by the Commutifi platform.

On similar lines, Commutifi also assists municipalities to solve traffic issues and improve their scoring system. Based on data-driven insights, Commutifi encourages municipalities to adopt cost- and carbon-efficient commuting system, measure single-occupancy vehicles (SOVs), vehicle miles traveled (VMTs), and greenhouse gas emissions, thereby tracking progress and modifying policies as required. More importantly, the platform offers provider-agnostic pilot programs, which helps in improving the transport infrastructure of the city.

Commutifi is a four-fold platform, which acts in a flow—starting with the serving tool responsible for asking questions and rendering the score. Next, the problems are highlighted followed by the addition of modes, which transforms the system into a marketplace. This allows companies to conduct discussions with transportation service providers and find out ways to improve their Commuter Score. Once identified, the services are distributed by Transportation Management Associations (TMAs) via the Commutifi platform to the commuter, who shortlists the plans. The change in the Commuter Score depends on the usage of the plans.

“As an executive of a 5000-employee organization, you walk into a ride providing firm planning to improve your Commuter Score,” explains Schmelzer, “the ride provider will assess the distance traveled by your employees. Similarly, Commutifi will develop a commute program for employees.” Commutifi’s commute program provides carbon-efficient energy racks, thus making way for carbon, time and cost efficiency.

Commutifi’s prowess in achieving sustainable commuting can be best explained with a case study where the company assisted Rocky Mountain Institute’s mobility team to review its Commuter Score tool and help incorporate BE concepts into Commutifi’s survey, scoring, and user dashboard. RMI approached Commutifi to assist its clients in making mobility focused decisions with the aid of BE. Teamed with Commutifi’s scoring system, BE equips clients to create solutions with an objective to transform the commuter landscape. Commutifi utilizes insights gleaned from the Remote Method Invocation API to boost commuter systems. The Commutifi platform offers customized scores in terms of carbon, time and cost while simultaneously quantifying commuter problems, outlining plausible solutions along with the consequences of the implemented programs.

One of the ‘City of Tomorrow’ finalists, Commutifi aims to possess 100-mobility and city partners by the following year. In addition, the company has plans to achieve the standard status for Commuter Scoring. In the meantime, Commutifi looks forward to integrating high-quality datasets in order to keep improving the score. “We are currently focusing on launching a well-defined strategy that quantifies problems and solves them through the third-party operators,” concludes Schmelzer.